Investing in Experiences: How to be a Better Public Relations Officer? | The Investing P.O.V.

I had my fair share of PR or Public Relations duty when it came to events but I can't say all of them went smoothly from me. So many factors came to play but at the end of the day, it's the experience that matters.

I'm an accountancy student which meant that most of my knowledge if rooted to accounting and finance. If I talk to guest  with this topics, i'm good. But what happened was I was assign to PR for advertising and marketing professionals. It was quite an experience. A pretty mixed one at that too.

So what can you do to be a good PR?

1.) Do your Research
Before the event itself, make sure that you have done your fair share of homework about the industry and the speakers you will be meeting with especially if your not keen to their field. This will help you answer their questions and will let you engage on casual conversation with them while, let's say, waiting for their turn to talk to the audience.

2.) Be Observant
Being a PR also means that you'll be taking care of them while they're at the event. From the time they arrive until they depart for the vicinity. You have to be observant and attentive to their needs. Initiate an offer of food and beverages or may a bottle of water. The little things will be much appreciated.

3.) Be Bold
If you've done your research and if your observation skills are on point, then, the final step would be to just be bold. Speak up! engage with them. I mean, sure their respected people from the industries but their also humans. Just make sure that you stay respectful and polite. 

That's all for this week! I hope you guys can apply this on your next PR assignment! :)

Disclaimer: Found the image on Google images; originally from http://plaidswan.com/proving-pr-works/